It is said that at present, a sentence summarizes the most young people yearn for the ideal life: young, both cats and dogs.
More and more people are willing to pay for their “masters”. A complete industrial chain from birth to death, covering food, trading, supplies and services, has been formed behind cute pets, which makes the pet economic market burst into great potential.
What is the magic of pet owners? More and more poop owners are willing to pay for the high cost of “children”, so that young people who do not want to have children or even get married are on the road of “cats and dogs”?
Considering the living conditions of young people in first-tier and second-tier cities, we believe that the main reasons are as follows:
In terms of psychological needs, aging population, single youth, Dink families and families with fewer children are all rapidly promoting the booming development of pet economy.
In terms of consumption, young people are more willing to pay for their emotions. In other words, compared with their elders, they care more about the quality of life of their pets and are willing to pay for their pets.
On the social level, cat labels are mainly “cute” and “cute”. Under the spread of UGC on social media, “cat slices” are rampant and emoticons emerge endlessly. In addition, with the rapid development of cloud economy during the epidemic, more and more people are petting their cats and dogs across the screen to relieve pressure and pass the time.
In terms of capital, the huge market space naturally attracts many capitalists, and the hot pet economy attracts accelerated investment of capital.
01. The younger generation who don’t want to get married but want to have cats and dogs
Recently, on Zhihu, someone asked: “Why is there a tendency in society that more and more young people are unwilling to get married?” In a short time, more than 24,000 people responded. Zhihu user @ “Mr. Dong on the Wall” gave a very vivid and realistic answer: “Because men are afraid of a debt that they can never repay. Women are afraid to risk a lifetime without a policy.